Design for emotion

Micro Emotion Scans

We experience more emotions than we realize.

This work was developed during the Design for emotion at TUDelft in 2018. It was a quick exercise to apply the method.

When using a product or a service we experience multiple Micro-emotions. Identifying such emotions and the actions associated reveal several design opportunities. In this quick design assignment, we were exploring the surprising emotions that a simple package may offer and how we could redesign it without proposing a whole new concept.

To scan such emotions we have used a method developed at the Delft Institute of Positive Design and the ​ PrEmo. Credits to Pieter Desmet (concept & production); Peter Wassink (cartoons); SusaGroup (interface & code).

How many emotions can you experience while opening a package?

It seems like a question made for a drama queen, but that is not the case! There is not a single  answer for this question. Besides being a very personal answer, the context of the experience plays an important role and should be always taken into account. 

The scan carried out, as it is shown below,  depicts how many emotions this method can reveal.

The Micro Emotion Scan reveals several design opportunities. Negative emotions can be addressed as well as positive ones can be emphasized.

Turning the insights into a concept

As stated before, the micro emotional scan reveal several design opportunities. The goal of this project was proposing some improvements to the package design. This was a quick project, the concept below was developed in one day. 

A brief reflection

The focus of this work was applying a method.  I have learned how many opportunities such a scan can reveal about the User Experience. It is a method that can be apply when designing services, products or interfaces.

In addition, explaining that the user feels, for example, embarrassed when using a device is much more compelling than saying just ” yeah, the device is bit difficult to be configured”.  A strength of this method is that it allows you to empathize quickly with the user.