Design for emotion

Designing for dilemmas

How emotions can provide innovative insights.

This work was developed during the Design for emotion at TUDelft in 2018. This was a exercise, oriented by the course coordinator,  to apply a method developed at the Institute of positive design.

Team: Carolina Falcão and Liz Espinosa

This work tackles emotions and dilemmas as a a source of insights for innovations. The theme studied was cooking. First we have “captured” emotions by interviewing a participant who was cooking. Later on, we have used identified dilemmas and used it as a design material.

Catching the emotions

To begin with, we have invited a participant to cook for us and he wanted to use this opportunity to learn how to cook a new dessert for informal dinners. The dessert chosen was Brigadeiros.

During the cooking process one of us was in change of taking notes, while the other was asking questions

We have selected the most relevant cards from this participant. As a second step, we have looked at cards of other participants and, finally, we have clustered all of them. After that we managed to identify dilemmas and choose a few of them. These were the ones we have seen a possibility of intervening as a designer. 

Those are the selected dilemmas that we decided to work with. The idea was quickly developing a concept that could either trigger one of these dilemmas or solve them. 

Turning the insights into a concept

I dare you to...

The “I dare you book” addresses the dilemma of being more brave when trying new things, but, at the same time, wanting confirmation. 

Resolving the dilemma

By being challenged to try something difficult and being brave to accept the challenge, but with tactile confirmation about the texture of the food, the user can solve this dilemma. “

What: A book-looking box that has the ingredients and the guidance to make something consider to be difficult.

Why: To provide confirmation when trying difficult recipes.

How: It provides confirmation by presenting tactile textures that reassemble the steps of the recipe to be checked during the process.


A brief reflection

The focus of this work was applying a method.  Learning how to identify user  dilemmas and use them to step into design opportunities has been really interesting. It is a different mindset to work with users’ that enables the designer to develop innovative ideas.