VR is gaining momentum as a consumer trend, and is expected to grow from 90 million users (2017) to 600 million users worldwide in 2021. Ford is already very familiar with this technology, it is already being used for years as a tool for the design process. Now the company is interested in exploring its use in in further exploring the tech to engage users in the early stages of the innovation process.
The primary goal of this project was identifying a use of VR that could engage Ford’s customers and potential ones with the brand.
The challenge to create an engaging experience that could reinforce Ford as a company that is innovative and is a leader when it comes to looking into the future of mobility and leads the development of trustworthy autonomous vehicles.