ABOUT

Hi there!

a brief description about myself

I wrote this section to share some information about me in a more personal way than my regular CV or LinkedIn profile.

So, I am a Brazilian designer who has nurtured a flexible mindset and a curiosity about how a product design portfolio relates to companies’ strategies. By working with so many teams, I have seen different dynamics and negotiations within companies. This has fostered my interest in how human relations within companies can impact innovation and, at the end, on the user’s well being.

I have always been happy about being a product (or industrial for some) designer – and I am still very passionate about it. However, my interest in the human factors has triggered me into having a more holistic view of design, business and people. This has been the main push to study Strategic Product Design at TUDelft.

I believe designers should be able to negociate, besides being creative.

Among my personal interests are animals and nature in general. I have rescued some strain dogs and cats that were in bad conditions from the streets, 3 of them live very happy at my mother’s home in Brazil. In addition, I believe that a respectful  contact with the nature can bring the best out of human beings and that taking care of the environment is not only a virtue, it is a duty. Besides that, nature offers us so many rich design inspirations and relaxing sounds, we should value that.

A small curiosity: I have been an actress and performed professionally at my home town. Understanding characters has foster my interest in storytelling, while performing has made deal better with uncomfortable situations like being on a stage and face critics.

A quick overview of my trajectory as a designer

My core values and beliefs 

Understanding users​

Emotions, dreams and daily rituals reveal opportunities for innovation. Users are experts of their contexts

Sustainability

Designers should always consider the environmental impact when they are working on innovative solutions.

Ethics in technology

Technology should be used to improve people's lives. The reasoning behind it should be always clear for the user.

Respect for diversity

Different genders, values, cultural and religious background should be respected. Wrong assumptions can be broken by having an open-minded conversation.

Companies are made of people

The relations between people, the negotiations and their ambitions and attitudes shape how processes work inside companies. Understanding such relations is important to make successful projects and allign stakeholders towards a common goal.

Meet my tool box

As a designer I like to explore and develop different skills and methods to tackle projects from different angles.

I believe the visuals are very important to communicate an idea. For these reason I have been putting some effort in sharping my sketch, rendering and presentation skills.

 

Telling a story can make something a complex concept simple and easier to reflect on. To do that I rely on personas, simple animations and storyboards. 

Emotions are part of our interaction with objects and services. In this sense, I have studied Design and Emotion methods at TUDelft to tackle our positive and negative emotions,  dilemmas and conflicts and identify design opportunities. 

Check these short examples of applications of the methods:

Understanding the user context and future aspirations is a huge source for innovative design solutions. I used such methods not only studying the final users of a product but also in a challenging business-to-business project.

Check the Health & Psychology project to see an example of Context Mapping being used

Users not always do what they say they do. By using ethnography inspired methods a designer can understand better the context of the user as well as his “tribe”, his slang and other pieces of qualitative information that fuel a project with insights.

Check my Projects page to see my works.

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